TY  - BOOK
AU  - Lavidge, Robert J.
AU  - Holloway, Robert J.
TI  - MARKETING AND SOCIETY: THE CHALLENGE
U1  - 658.8008 
PY  - 1969///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Marketing -- Addresses, Essays, Lectures
N1  - Includes Bibliographical References
ER  -