TY  - BOOK
AU  - Bogart, Leo
TI  - STRATEGY IN ADVERTISING
U1  - 659.1 
PY  - 1967///
CY  - New York
PB  - Harcourt, Brace & World
KW  - Advertising
N1  - Bibliography, A Guide To Further Reading And Inquiry : P. 322-327. Bibliographical Footnotes
ER  -