TY  - BOOK
AU  - Wheatley, John J.
TI  - MEASURING ADVERTISING EFFECTIVENESS
U1  - 659.1 
PY  - 1969///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Advertising -- Addresses, Essays, Lectures
N1  - Includes Bibliographies; Articles Selected From Materials Published By The American Marketing Association
ER  -