TY  - BOOK
AU  - Buzzell, R. D.
TI  - MARKETING RESEARCH AND INFORMATION SYSTEMS
U1  - 658.83 
PY  - 1969///
CY  - New York
PB  - Mcgraw-Hill
KW  - Marketing Management
KW  - Marketing Research
KW  - Management Information Systems
N1  - Includes Bibliography; Case Material From The Harvard Graduate School Of Business Administration
ER  -