659.10184 / R18q
Rao, Ambar G.
QUANTITATIVE THEORIES IN ADVERTISING
/
.- New York: Wiley, 1970
.- 103 .
.- ( Publications In Operations Research No. 21
Includes Bibliography
Subject Headings:
Advertising -- Methodology;
Advertising -- Marketing;
Copy Details:
Acc. No.: A10975, Full Call No.: 659.10184 R18q, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------