TY  - BOOK
AU  - Rao, Ambar G.
TI  - QUANTITATIVE THEORIES IN ADVERTISING
U1  - 659.10184 
PY  - 1970///
CY  - New York
PB  - Wiley
KW  - Advertising -- Methodology
KW  - Advertising -- Marketing
N1  - Includes Bibliography
ER  -