TY  - BOOK
AU  - Dalbey, Homer M.
AU  - Wind, Yoram
TI  - ADVERTISING MEASUREMENT AND DECISION MAKING
U1  - 659.111 
PY  - 1968///
CY  - Boston
PB  - Allyn & Bacon
KW  - Advertising
KW  - Decision-Making
KW  - Marketing Management
N1  - Bibliography : P. 94-97
ER  -