TY  - BOOK
AU  - Bauer, Raymond Augustine
AU  - Greyser, Stephen A.
TI  - ADVERTISING IN AMERICA
U1  - 659.1019 
PY  - 1968///
CY  - Boston
PB  - Division Of Research, Graduate School Of Business Administration, Harvard University
N1  - A Report And Interpretation Of The American Association Of Advertising Agencies Study On The Consumer Judgment Of Advertising
ER  -