TY  - BOOK
AU  - Barton, Roger
TI  - HANDBOOK OF ADVERTISING MANAGEMENT
U1  - 659.10202 
PY  - 1970///
CY  - New York
PB  - Mcgraw-Hill
KW  - Advertising -- Handbooks, Manuals, Etc
KW  - Advertising -- Management -- Handbooks, Manuals, Etc
KW  - Advertising
ER  -