TY  - BOOK
AU  - Rothberg, Robert R.
TI  - CORPORATE STRATEGY AND PRODUCT INNOVATION
U1  - 658.575 
PY  - 1981///
CY  - New York
PB  - Free Press
KW  - New Products -- Addresses, Essays, Lectures
KW  - Product Management -- Addresses, Essays, Lectures
N1  - Bibliography : P. 510-515
ER  -