TY  - BOOK
AU  - Narver, John C.
AU  - Savitt, Ronald
TI  - CONCEPTUAL READINGS IN THE MARKETING ECONOMY
U1  - 658.8 
PY  - 1971///
CY  - New York
PB  - Holt, Rinehart And Winston
KW  - Marketing
KW  - Marketing Research
ER  -