TY  - BOOK
AU  - Luck, David J.
AU  - Ferrell, O.C.
TI  - MARKETINGSTRATEGY AND PLANS
SN  - 0 13 558254 7
U1  - 658.8 
PY  - 1979///
CY  - 
PB  - Prentice-Hall, Inc.
ER  -