TY - BOOK AU - Petty, Richard E. AU - Cacioppo, John T. TI - COMMUNICATION AND PERSUASION: CENTRAL AND PERIPHERAL ROUTES TO ATTITUDE CHANGE U1 - 302.24 PY - 1986/// CY - New York PB - Springer-Verlag KW - Persuasion (Psychology) KW - Attitude Change KW - Communication -- Psychological Aspects ER -