TY  - BOOK
AU  - Schultz, Randall L.
AU  - Zoltners, Andris A.
TI  - MARKETING DECISION MODELS
U1  - 658.8 
PY  - 1981///
CY  - New York
PB  - North-Holland
KW  - Decision Making -- Mathematical Models
KW  - Marketing -- Mathematical Models
ER  -