TY  - BOOK
AU  - Mehta, Subhash C.
AU  - Prasad, Keshav
TI  - MARKETING
U1  - 658.8 
PY  - 1980///
CY  - New Delhi
PB  - Tata Mcgraw-Hill
KW  - Marketing
KW  - Marketing Management
KW  - Decision-Making
ER  -