TY  - BOOK
AU  - Luck, David Johnson
AU  - Ferrell, O. C.
TI  - MARKETING STRATEGY AND PLANS
U1  - 658.8 
PY  - 1979///
CY  - Englewood Cliffs
PB  - Prentice-Hall
KW  - Marketing Management -- United States
KW  - Marketing Management -- United States -- Case Studies
N1  - Bibliography : P. 455-461
ER  -