TY - BOOK AU - Luck, David Johnson AU - Ferrell, O. C. TI - MARKETING STRATEGY AND PLANS U1 - 658.8 PY - 1979/// CY - Englewood Cliffs PB - Prentice-Hall KW - Marketing Management -- United States KW - Marketing Management -- United States -- Case Studies N1 - Bibliography : P. 455-461 ER -