TY  - BOOK
AU  - Konrad, Evelyn
AU  - Erickson, Rod
TI  - MARKETING RESEARCH
U1  - 658.83 
PY  - 1966///
CY  - Bombay
PB  - D. B. Taraporevala
KW  - Marketing Research
N1  - Original Edition Published By American Management Association
ER  -