TY  - BOOK
AU  - Proctor, Tony
AU  - Stone, Marilya A.
TI  - MARKETING RESEARCH
U1  - 658.83 
PY  - 1978///
CY  - Estoyer
PB  - Macdonald And Evans
KW  - Marketing Research
N1  - Bibliography : P. 169-172
ER  -