TY  - BOOK
AU  - Sethna, Beheruz N.
AU  - Groeneveld, Leonard
TI  - RESEARCH METHODS IN MARKETING AND MANAGEMENT
U1  - 658.83 
PY  - 1984///
CY  - New Delhi
PB  - Tata Mcgraw-Hill
KW  - Marketing Research
KW  - Marketing Management
ER  -