TY  - BOOK
AU  - Luck, David J.
AU  - Taylor, Donald A.
TI  - EXPERIENTIAL EXERCISES IN MARKETING RESEARCH
U1  - 658.83076 
PY  - 1980///
CY  - Englewood Cliffs
PB  - Prentice-Hall
KW  - Marketing Research -- Problems, Exercises, Etc
ER  -