TY  - BOOK
AU  - Worcester, Robert M.
AU  - Downham, John
TI  - CONSUMER MARKET RESEARCH HANDBOOK
U1  - 658.834 
PY  - 1978///
CY  - New York
PB  - Van Nostrand Reinhold
KW  - Marketing Research -- Addresses, Essays, Lectures
N1  - Bibliography : P. 680-701
ER  -