658.834  / R227 <br/>
Wallendorf, Melanie <br/>
       READING IN CONSUMERS BEHAVIOR 
 / INDIVIDUALS, GROUPS AND ORGANIZATIONS 
 .- New York: John Wiley,  1979 
 .- xvi,473 . 
<br/><u>Subject Headings:</u> <br/>Consumers -- United States -- Addresses, Essays, Lectures;<br/>Consumer Protection -- United States -- Addresses, Essays, Lectutes;
<br/><U>Author Added Entry: </u><br/>Zaltman, Gerald;
<br><U>Copy Details:</u><br> Acc. No.: <b>A74990</b>, Full Call No.: 658.834 R227,   Item type:  Books , Location: COMPACT STORAGE (BASEMENT), <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>