TY  - BOOK
AU  - Wallendorf, Melanie
AU  - Zaltman, Gerald
TI  - READING IN CONSUMERS BEHAVIOR
U1  - 658.834 
PY  - 1979///
CY  - New York
PB  - John Wiley
KW  - Consumers -- United States -- Addresses, Essays, Lectures
KW  - Consumer Protection -- United States -- Addresses, Essays, Lectutes
ER  -