TY  - BOOK
AU  - Weinrauch, J. Donald
AU  - Piland, William E.
TI  - APPLIED MARKETING PRINCIPLES
U1  - 658.8 
PY  - 1979///
CY  - Englewood Cliffs
PB  - Prentice-Hall
KW  - Marketing Management
KW  - Marketing
ER  -