TY  - BOOK
AU  - Mahajan, Vijay
AU  - Wind, Yoram
TI  - INNOVATION DIFFUSION MODELS OF NEW PRODUCT ACCEPTANCE
U1  - 658.8343 
PY  - 1986///
CY  - Cambridge
PB  - Ballinger
KW  - New Products -- Marketing -- Mathematical Models -- Cong
KW  - Consumers Preferences -- Mathematical Models -- Cong
N1  - Based On A Conf. Held At Harvard Univ., 1983
ER  -