TY  - BOOK
AU  - Abell, Derek, F.
AU  - Hammond, John S.
TI  - STRATEGIC MARKET PLANNING, PROBLEM AND ANALYTICAL APPROACHES
U1  - 658.8 
PY  - 1979///
CY  - Englewood Cliffs
PB  - Prentice-Hall
KW  - Marketing Management
KW  - Marketing Management -- Case Studies
ER  -