TY  - BOOK
AU  - Elam, Houston G.
AU  - Paley, Norton
TI  - MARKETING FOR THE NON-MARKETING EXECUTIVE
U1  - 658.8 
PY  - 1978///
CY  - New York
PB  - Amacom
KW  - Marketing
N1  - Sponsored By American Management Association
ER  -