TY  - BOOK
AU  - Midgley, David
AU  - Wills, Gordon
TI  - EUROPEAN INSIGHTS IN MARKETING MANAGEMENT
U1  - 658.8 
PY  - 1977///
CY  - Bradford
PB  - Mcb (European Marketing And Customs Studio)
KW  - Marketing -- Management
N1  - With Contributions From Martin Christopher And Others
ER  -