TY  - BOOK
AU  - James, Don L.
AU  - Etzel, Michael J.
TI  - RETAILING TODAY
U1  - 658.87 
PY  - 1981///
CY  - New York
PB  - Harcourt Brace Jovanovich
KW  - Retail Trade -- Management
KW  - Advertising
KW  - Franchises (Retail Trade)
ER  -