TY  - BOOK
AU  - Patti, Charles H.
AU  - Murphy, John H.
TI  - CASES IN ADVERTISING AND PROMOTION MANAGEMENT
U1  - 659.1 
PY  - 1983///
CY  - New York
PB  - Wiley
KW  - Advertising -- Case Studies
KW  - Sales Promotion -- Case Studies
ER  -