TY  - BOOK
AU  - King, William R.
TI  - MARKETING MANAGEMENT INFORMATION SYSTEMS
U1  - 658.8 
PY  - 1977///
CY  - New York
PB  - Petrocelli
KW  - Marketing -- Information Services
KW  - Management Information Systems
KW  - Information Storage And Retrieval Systems -- Marketing Management
N1  - Bibliographical References
ER  -