TY  - BOOK
AU  - Choffray, Jean-Marie
AU  - Lilien, Gary L.
TI  - MARKET PLANNING FOR NEW INDUSTRIAL PRODUCTS
U1  - 658.83 
PY  - 1980///
CY  - New York
PB  - John Wiley
KW  - Product Management
KW  - Product Management -- Case Studies
KW  - New Products
ER  -