TY  - BOOK
AU  - Robertson, Thomas S.
AU  - Kassarjian, Harold H.
TI  - HANDBOOK OF CONSUMER BEHAVIOUR
SN  - 0133727491
U1  - 658.8342 
PY  - 1991///
CY  - Englewood Cliffs
PB  - Prentice-Hall
KW  - Consumer Behaviour
KW  - Motiviation Research (Marketing)
ER  -