TY  - BOOK
AU  - Lovelock,Christopher
AU  - Wright,Lauren
TI  - PRINCIPLES OF SERVICE MARKETING AND MANAGEMENT
SN  - 013676875X
U1  - 658.8 
PY  - 1999///
CY  - 
PB  - Prentice Hall, New Jersey
KW  - Service -- Industries -- United States -- Marketing
KW  - Service -- Industries -- United States -- Management
ER  -