TY  - BOOK
AU  - Walker,Orville C.,Boyd,Harper W.
AU  - Larreche,Jean-Claude
TI  - MARKETING STRATEGY
SN  - 0071168478
U1  - 658.803 
PY  - 1999///
CY  - 
PB  - Irwin/Mcgraw-Hill, Boston
KW  - Marketing -- Management
ER  -