TY  - BOOK
AU  - Macnamee,Brian, Mcdonnell,Ray
TI  - MARKETING CASEBASE
SN  - 0415103215
U1  - 658.8 
PY  - 1995///
CY  - 
PB  - Routledge,London
KW  - Marketing - Case Studies
N1  - Includes Bibliographical References And Index
ER  -