TY  - BOOK
AU  - Berger,Arthur Asa
TI  - ESSENTIALS OF MASS COMMUNICATION THEORY
SN  - 0803973578
U1  - 302.230973 
PY  - 1995///
CY  - 
PB  - Sage Publications,California
KW  - Mass Media -- Philosophy
KW  - Mass Media -- United States
N1  - Includes Index
ER  -