TY  - BOOK
AU  - Swayne, Linda E.
AU  - Ginter, Peter M.
TI  - CASES IN STRATEGIC MARKETING
SN  - 0131192310
U1  - 658.802 
PY  - 1993///
CY  - Englewood Cliffs
PB  - Prentice-Hall
KW  - Marketing -- Decision Making -- Case Studies
KW  - Marketing -- Management -- Case Studies
N1  - Includes Bibliographical References
ER  -