TY  - BOOK
AU  - Loudon, David L.
AU  - Della Bitto, Albert J.
TI  - CONSUMER BEHAVIOR [4th ed]: CONCEPTS AND APPLICATIONS
SN  - 0070387672
U1  - 658.834 
PY  - 1993///
CY  - New York
PB  - Mcgraw-Hill
KW  - Consumer Behavior
KW  - Consumer Behavior -- United States -- Case Studies
N1  - Includes Bibliographical References And Index
ER  -