TY  - BOOK
AU  - Sengupta,Subroto
TI  - BRAND POSITIONING
SN  - 0074624016
U1  - 658.827 
PY  - 1990///
CY  - 
PB  - Tata Mcgraw-Hill, New Delhi
KW  - Brand Name Products
KW  - Advertising
N1  - Includes Index
ER  -