TY  - BOOK
AU  - John F. Sherry
AU  - Sherry,John F.
TI  - CONTEMPORARY MARKETING AND CONSUMER BEHAVIOR
SN  - 080395753X
U1  - 658.8342 
PY  - 1995///
CY  - 
PB  - Sage Publications, London
KW  - Marketing -- Social Aspects
KW  - Consumer Behavior
KW  - Communication In Marketing
ER  -