TY  - BOOK
AU  - Robert A. Peterson
AU  - Peterson,Robert A.
TI  - ELECTRONIC MARKETING AND THE CONSUMER
SN  - 0761910697
U1  - 658.84 
PY  - 1997///
CY  - 
PB  - Sage Publications, California
KW  - Internet Marketing
KW  - Broadcast Advertising
KW  - Twentyfirst Century -- Forecasts
ER  -