TY - BOOK AU - Bingham,Frank G. TI - BUSINESS MARKETING MANAGEMENT SN - 0844229644 U1 - 658.8 PY - 1998/// CY - PB - Ntc Business Books,New York KW - Industrial Marketing -- Management KW - Industrial Procurement -- Management KW - Industrial Marketing -- United State -- Case Studies N1 - Includes Bibliographical References And Indes ER -