TY  - BOOK
AU  - De Bonis,J. Nicholas, Peterson,Roger S.
TI  - MANAGING BUSINESS TO BUSINESS MARKETING COMMUNICATIONS
SN  - 0844235954
U1  - 658.8 
PY  - 1997///
CY  - 
PB  - Ntc Business Books,New York
KW  - Industrial Marketing -- Management
N1  - Includes Bibliographical References And Index
ER  -