TY  - BOOK
AU  - Rust,Ronald D., Zahorik,Anthony J.
AU  - Keiningham,Timothy L.
TI  - SERVICE MARKETING
SN  - 0673991458
U1  - 658.8 
PY  - 1996///
CY  - 
PB  - Harper Collins College Pub., New York
KW  - Service Industries -- Marketing
KW  - Customer Service
N1  - Includes Index
ER  -