TY  - BOOK
AU  - Seth,Rajeev K.
TI  - MARKETING OF BANKING SERVICES
SN  - 0333923936
U1  - 332.10688 
PY  - 1997///
CY  - 
PB  - Macmillan, New Delhi
KW  - Bank Marketing
N1  - Includes Index
ER  -