TY  - BOOK
AU  - Nagle,Thomas T.
AU  - Holden,Reed K.
TI  - STRATEGY AND TACTICS OF PRICING
SN  - 013026248X
U1  - 658.816 
PY  - 2002///
CY  - 
PB  - Prentice Hall, New Jersey
KW  - Pricing
KW  - Marketing -- Decision Making
N1  - Includes Bibliographical References And Index
ER  -