TY  - BOOK
AU  - Assael,Henry
TI  - CONSUMER BEHAVIOR
SN  - 0538867701
U1  - 658.8342 
PY  - 1998///
CY  - 
PB  - South-Western Pub., Cincinnati, Oh.
KW  - Consumer Behavior
KW  - Motivational Research (Marketing)
N1  - Includes Index
ER  -