TY  - BOOK
AU  - Ronald E Rice,Charles K Atkin
AU  - Atkin,Charles K
TI  - PUBLIC COMMUNICATION CAMPAIGNS
SN  - 0761922067
U1  - 659 
PY  - 2000///
CY  - 
PB  - Sage Publications, Thousand Oaks
KW  - Publicity
KW  - Public Relations
KW  - Advocacy Advertising
ER  -