TY  - BOOK
AU  - Phillips,Fred Y
TI  - MARKET-ORIENTED TECHNOLOGY MANAGEMENT
SN  - 3540412581
U1  - 658.4062 
PY  - 2001///
CY  - 
PB  - Springer-Verlag, Berlin
KW  - Technology -- Management
KW  - High Technology -- Marketing
KW  - New Products -- Marketing
ER  -